CETV was the first foreign satellite television channel granted landing rights into the cable systems of Guangdong, and has also secured nationwide distribution via the Central Platform, covering hotels and foreign apartment compounds .

The channel is broadcast via the AsiaSat 3S and Apstar 6.

CETV is a subsidiary of the TOM Group, a leading Chinese-language media group in Greater China, with diverse business interests in Internet, Outdoor Media, Publishing, Television and Entertainment across markets in Mainland China, Taiwan and Hong Kong. In each of the areas it operates, TOM Group has secured market leadership.